Meet Rian Johnson! Rian is the associate director of content development for Partners for Rural Impact.

 

What is one of the most memorable or rewarding experiences of your career?

One of the most memorable and rewarding experiences of my career was partnering with a national collaborator to produce a video series showcasing the incredible work happening across our region in rural education. I had the privilege of taking them throughout Appalachian Kentucky — introducing them to our people, our places and the powerful work being done in our schools and communities.

 

Shining a light on individuals and communities who are driving transformative change — often without recognition — was deeply meaningful. I believe one of the most important parts of my role is telling their stories and giving them a voice. Our people are every bit as innovative, resilient and inspiring as anyone else, and it’s an honor to help shift the narrative about Appalachia to one rooted in strength, brilliance, and hope.

 

What do you love most about the PR/Communications industry?

What I love most about the PR and communications industry is the power it gives us to shape narratives, build trust and elevate voices that often go unheard. It's not just about crafting messages — it’s about connecting people, fostering understanding and creating moments that move communities forward.

 

In my work, especially in rural education, I get to tell real stories — stories of resilience, innovation and hope. I love being able to shine a light on the incredible things happening in places that are too often overlooked. To me, the best part of this field is helping people feel seen, heard and valued. When communications are done with authenticity and heart, they don’t just inform— they inspire.

 

What is the best piece of career advice you've ever received?

The best piece of career advice I’ve ever received was: “Don’t wait for permission to lead.”

 

Early in my career, I thought leadership was tied to a title or a job description. But a mentor reminded me that real leadership is about taking initiative, building relationships and doing the work that matters — whether or not anyone asked you to. That advice shifted my mindset and empowered me to step up, speak out and trust my voice. It’s guided me through some of the most meaningful moments in my career, especially in rural spaces where leadership often looks like rolling up your sleeves and lifting others up.

 

What do you appreciate most about being a PRSA member?

What I appreciate most about being a PRSA member is the opportunity to continuously learn from others in the field. PR and communications are always evolving, and being part of a network of professionals who are generous with their insights, strategies and lessons learned is incredibly valuable.

 

Whether it's through webinars, conferences, online discussions or simply connecting with peers, PRSA creates a space where you can both grow your skills and gain new perspectives. I especially appreciate learning from professionals working in different sectors and regions — it helps me bring fresh ideas to my work and reminds me that the power of communication is universal, whether you're working in a large urban market or a small rural community like mine.

 

Being part of a community that values learning, collaboration and ethical storytelling has made me a stronger and more intentional communicator.

 

What is your favorite Central Kentucky food spot?

My favorite Central Kentucky food spot has to be Biscuit Belly in Lexington — hands down! Not only is the food amazing (those biscuits speak for themselves), but it’s also a special place for me because my nieces are the franchisees. I’m incredibly proud of them and love being able to support family while enjoying some seriously delicious southern comfort food. If you haven’t tried it yet, this is your sign!