Accreditation in Public Relations

APR is a true measure of excellence in the communications profession. The APR credential demonstrates professional competence, excellence in the practice of public relations and communications, and a commitment to ethical practices.

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APR is a two-part voluntary credentialing program for communications professionals. It is designed to demonstrate your knowledge of the critical advanced PR and communications skills that deliver value in organizations large and small

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Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. The Universal Accreditation Board administers the APR credential and coordinates all activities related to this program.

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All APRs are required to complete continuing education programs, pursue volunteer work or pursue other professional development activities to keep their skills sharp and their Accredited status active.