April is APR Month

Now is the perfect time to earn your credential

The Accreditation in Public Relations demonstrates your knowledge of the advanced PR and communications skills that deliver value in any organization. Now is a good time to start your APR journey, as the Universal Accreditation Board has announced rate increases effective July 1, 2026. PRSA members who apply before July 1 will pay the current fee of $385. The fee will increase to $495 after July 1.

You have one year from the date your application is approved and you receive authorization from the UAB to complete the entire APR process. The process includes the Panel Presentation and the computer-based exam, which is typically taken at the end of the one-year period.

You can learn more here or by reaching out to our Thoroughbred Chapter APR co-chairs, Amy Preske, Brant Welch or Holly Wiemers.

Accreditation in Public Relations

APR is a true measure of excellence in the communications profession. The APR credential demonstrates professional competence, excellence in the practice of public relations and communications, and a commitment to ethical practices.

APR is a two-part voluntary credentialing program for communications professionals. It is designed to demonstrate your knowledge of the critical advanced PR and communications skills that deliver value in organizations large and small

Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. The Universal Accreditation Board administers the APR credential and coordinates all activities related to this program.

All APRs are required to complete continuing education programs, pursue volunteer work or pursue other professional development activities to keep their skills sharp and their Accredited status active.

Learn More

Visit PRSA.org.
Download the APR brochure here.
Contact PRSA at accred@praccreditation.org or 212-460-1436.
Contact the Thoroughbred Chapter at info@kyprsa.org.