UK Athletics’ PR Strategies Lunch & Learn 🐱
Join KYPRSA on Tuesday, May 21st as Eric Lindsey, Director of Athletics Communications and PR for the University of Kentucky’s Men’s Basketball and Women’s Golf teams, discusses branding and messaging strategies. This Lunch & Learn takes place in Building 2’s Board Room at Bluegrass.org (located on Newtown Pike).
Eric Lindsey completed his 11th year working with UK Athletics and his fifth season as the primary contact for UK’s tradition-rich men’s basketball program in 2018-19. A native of Louisville, Kentucky, Lindsey has been an integral part of head coach John Calipari’s support staff since taking over the management of CoachCal.com in 2011. His first season as the primary men’s basketball communications contact came in 2014-15, when Kentucky made a historic run at an undefeated season that culminated in a Final Four berth and a 38-1 overall record. Lindsey is charged with managing the overall publicity and promotional efforts for Kentucky’s men basketball program, which includes coordinating all needs with Calipari and the coaching staff, in addition to player availability. Kentucky’s social media presence – under the direction of Lindsey – is regarded as one of the nation’s leaders in popularity, ingenuity and creativity.