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Kentucky Community and Technical College System
Marketing/Public Relations Intern
KCTCS, which includes 16 colleges and more than 70 campus locations, is the largest provider of postsecondary education, dual credit classes, online learning and workforce training in the Commonwealth.
KCTCS employs about 7,500 part-time and full-time employees. The KCTCS System Office, located in Versailles, is home to nearly 200 employees dedicated to serving the colleges. The System Office Marketing Department is home to several disciplines including PR/communication, advertising, market research, graphic design, videography and web services.
The PR/communication area covers public relations, crisis communication, social media, press events, talking points/statements and legislative communication.
Scope of work
The Marketing/Public Relations intern will assist in, but not be limited to, the following:
- writing news releases, video scripts and other copy
- assisting colleges with social media ambassador project
- creating and posting social media content for KCTCS
- creating and/or assisting with KCTCS editorial calendars
- serving as a backup for creating two daily newsletters
- assisting in digital paid advertising
- assisting colleges as needed
Intern likely will work on projects with employees and interns from other parts of the department and will attend meetings with staff members as well as college staff.
This position will develop a general understanding of higher education public relations and marketing, as well as skills in how to:
- manage multiple projects and multiple deadlines.
- work in a team environment.
- meet deadlines.
- write for various communication channels and platforms.
- work with the media.
Knowledge of Microsoft Office Suite, understanding of social media platforms and which content is appropriate for each, good phone/video conferencing etiquette, strong writing skills and knowledge of AP Style (for PR intern).
Interns are an important part of the department and are expected to behave in a professional manner, dress appropriately, show up on time and complete assignments on time.
Applicants should meet the following eligibility requirements:
- Enrolled as a full-time student at an accredited university or college.
- Have permanent U.S. work authorization.
- Have a GPA of 3.0 or higher.
Public relations, marketing, or communications-related Undergraduate or graduate level candidates will be considered.
Length of internship
To be determined by student’s schedule and department needs.
Typical hours for the KCTCS System office are 8:00 a.m. – 4:30 p.m., M-F. We are flexible and will work with your class schedule and course requirements.
$15 per hour
Email resume to Mary Hemlepp, Director of Communication Strategy
Public Relations Coordinator
The Public Relations Coordinator is an entrepreneurial-minded individual responsible for maintaining the reputation of the organization, executing outreach and relationship-building strategies. The coordinator works with various external and internal stakeholders to identify business development opportunities and promote awareness of services provided by New Vista through media relations, event marketing and community engagement.
Required Education and Experience
1. Bachelor’s degree with five years of public relations, community engagement, communications, marketing or business development experience
2. Valid Kentucky driver’s license, reliable transportation and proof of auto insurance
Preferred Education and Experience
1. Master’s degree in business or health related field
3. Three years of experience in public relations, community engagement, communications, marketing or related experience
Additional Eligibility Qualifications
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Work with senior management to coordinate the creation and execution of a community. engagement strategy raising awareness of the organization and regularly analyzing the regional landscape to identify opportunities to increase organizational awareness.
2. Develop and maintain relationships to enhance the visibility and potential business development of the organization with key stakeholders such as schools, municipalities, law enforcement, judicial system, legislature, local media outlets and other nonprofit organizations.
3. Manage communications strategies to engage individuals both inside and outside of the organization.
4. Maintain a strong understanding of programs and services offered by the organization to seek new opportunities for collaboration, business development and to effectively explain services to potential partners, clients, referral sources and the community.
5. Collaborate with leadership to identify potential community and business partners and participate in the development of the tactical elements of partnerships.
6. Maintains positive relationships with media outlets, writes press releases, pitches stories, coaches staff for interviews, writes speeches and serves as a brand manager and brand ambassador for the organization.
7. Coordinate and attend community events and actively seek to identify new opportunities to promote the organization in the community; maintain schedule of events and coordinate staff to attend events.
8. Design and implement innovative corporate engagement activities for year-round strategic engagement inside and outside of the organization.
9. Maintain a supply of promotional items for distribution at community events, coordinate with printers and vendors; inventory stock; place orders and oversee distribution to team members.
10. Assist with the management of social media outlets such as Facebook, Instagram, LinkedIn, and Twitter.
11. Maintain databases of various community groups, stakeholders and the media.
12. Serve as spokesperson for the organization when necessary.
1. Other duties and projects as assigned.
This position does not have supervisory responsibility.
• Analytical Ability/Problem Solving – GENERAL OVERSIGHT. Activities covered by general organizational philosophy and objectives. Solving problems in novel, non-recurring or swiftly changing situations in which the approach is not fully defined. Guidance by top executive officer or business owner.
• Decision Making – Performs work operations which permit FREQUENT opportunity for decision-making of MAJOR IMPORTANCE which would have considerable effect on the final attainment of MULTIPLE MAJOR ACTIVITIES AND THE ORGANIZATION’S PROJECTS of a LARGE ORGANIZATION COMPONENT and ORGANIZATION’S CLIENTELE.
• Supervision Received – Under general direction, WORKING FROM POLICIES AND GENERAL DIRECTIVES. RARELY REFERS SPECIFIC CASES to supervisor unless clarification or interpretation of the organization’s policy is required.
• Communication Skills – Ability to write speeches and articles for publication that conform to prescribed style and format; Ability to effectively present information to management, public groups, and boards of directors.
• Mathematical Skills – Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts such as fractions, ratios, and proportions to practical situations.
• Critical Thinking Skills – Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Contact with Public – Extensive contacts with various diversified sectors of the public environment; wherein, the contacts are of extreme importance and failure to exercise proper judgment can lead to substantial losses to the organization.
• Contact with Employees – Establishes company culture by setting tone of interactions and communication with senior and executive level internal officials and employees throughout the organization.
• Machine Equipment and Computers – Regular use of complex machines and equipment (desktop/laptop computer and software)
• Software Skills – Regular use of Microsoft products (Word, Excel and PowerPoint); Experience using in Adobe CC programs such as, Illustrator, Photoshop, InDesign.
This job typically operates in a professional office environment with a moderate level of noise and minimal exposure to outdoor weather conditions.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk and hear. This position requires the ability to occasionally lift office products and supplies, up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and color vision.
Position Type/Expected Hours of Work
This is a full-time position, days and hours of work are typically Monday through Friday, 8:00 a.m. to 5 p.m. Occasional flex hours, evening and/or weekend work is required.
This position requires up to 60% travel.
New Vista prohibits discrimination and harassment against any applicant, employee or contractor on the basis of sex, race, color, age, national or ethnic origin, religion, physical disability, mental disability, genetic information, marital status, sexual orientation, gender identity or expression, citizenship, pregnancy or maternity, protected veteran status, or any other basis prohibited by applicable federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, working conditions, promotion, termination, layoff, recall, transfer, leaves of absence, wage and salary administration, employee benefits and training. It is also the company’s policy to prohibit all forms of retaliation against any individual who has complained of harassing or discriminatory conduct, encouraged another to complain, participated in an investigation into such complaints, or opposed unlawful discrimination.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Department: Administrative Services
Reports to: Corporate Director of Communications and Marketing
Location: Corporate Office, 1351 Newtown Pike, Lexington, KY 40511-1277
Date: May 20, 2021