Need to post a job listing with the Thoroughbred Chapter?

Job postings are free of charge to all local chapter members. Non-members may list opportunities for $50 each. Contact us at communications@kyprsa.org for details.

 

Job Posting: Intern, Strategic Marketing Analyst

Title of Position:               Intern, Strategic Marketing Analyst
Period:                                 Part-Time (maximum 20 hours weekly)
Starting Date:                    December 1, 2019 Negotiable
End Date:                            Negotiable
Location:                             Frankfort, KY; may require some travel
Compensation:                 Dependent upon qualifications

The Council on Postsecondary Education (CPE) seeks a motivated student intern to assist the Communications unit. The intern will be responsible for measuring the effectiveness of the Council’s digital communications and providing insights for improvement. Communications include the Council’s news releases, email newsletters, social media, website, Policy Insight blog and YouTube channel.

The Council on Postsecondary Education coordinates change and improvement in Kentucky’s postsecondary education system as directed by the Kentucky Postsecondary Education Improvement Act of 1997 and through the implementation of its 2016-2021 Strategic Agenda:  Stronger by Degrees.  Dr. Aaron Thompson became the fourth president of the Kentucky Council on Postsecondary Education on November 1, 2018. His career is a testament to the transformative power of higher education. Under his leadership, CPE will reimagine and disrupt Kentucky’s public higher education system to better serve our students, workforce and economy.

The Strategic Marketing Analyst Intern will work directly with the Director of Communications to assist in carrying out the many responsibilities of CPE’s Communications unit. Those responsibilities include, but are not limited to, the following:

Specific Duties and Responsibilities:

  • Measures the effectiveness of content strategies by channel and audience based on both performance and return on investment.
  • Performs a constituent scan of media channels of other governmental higher education organizations.
  • Develops communications benchmarks and goals based on distribution data, such as web statistics, SEO, email clicks, views and social media likes/shares.
  • Evaluates and identifies new opportunities in the Council’s communications and outreach, such as audience demographics, messaging, channels or media types.
  • Recommends tools and strategies for communications project management.
  • Sets up reporting tools and schedules for future communications evaluation.
  • Assists staff in updating the Council’s media directory.

Required Education and Experience:

  • Bachelor’s degree or in the senior year of a Bachelor’s program of study in marketing, business, or communication.
  • At least one year experience working with social media analytics of various channels.
  • At least one year experience using Google Analytics.
  • Experience using Facebook Ads, Twitter Ads and Google Adwords; also post promotion and boosting.
  • Experience using survey tools and performing analytics.
  • Experience using Microsoft Office products, including Outlook, Word and Excel; Powerpoint experience preferred.
  • Excellent verbal and written communication skills, as well as interpersonal communication skills.
  • Strong skills in data analytics; ability to inform stakeholders and business leaders of analytical results; ability to provide recommendations based on results.
  • Ability to provide clear and concise reports, charts, tables and presentations to support business decisions.
  • Ability to work unsupervised, as well as within a team.

Preferred Education and Experience:

  • Graduate degree or graduate coursework in marketing, business or the communication field preferred.
  • Working knowledge of government, higher education and/or non-profit communications.

Other Information:

This is a paid internship. Individuals are encouraged to submit materials for full consideration. The start date is negotiable. The position is based in Frankfort and may require some occasional limited travel.

Contact Information:

Interested applicants should send a letter of application specifically addressing the responsibilities and qualifications of the position, a resume, and the names, titles, and contact information (phone and email) for a least three references to:

Sue Patrick, Executive Director of Communications and Marketing
Kentucky Council on Postsecondary Education
1024 Capital Center Drive Suite 320
Frankfort, KY 40601

The Council on Postsecondary Education is an equal opportunity employer.

Job Posting: Intern, Video Specialist

Title of Position:               Intern, Video Specialist
Period:                                 Part-Time (maximum 20 hours weekly)
Starting Date:                    December 1, 2019 Negotiable
End Date:                            Negotiable
Location:                             Frankfort, KY; may require some travel
Compensation:                 Dependent upon qualifications

The Council on Postsecondary Education (CPE) seeks a motivated student intern to assist the Communications unit. The intern will conceive and develop film and video content as part of the Council’s larger content development strategies to drive traffic across digital, social and mobile platforms.

The Council on Postsecondary Education coordinates change and improvement in Kentucky’s postsecondary education system as directed by the Kentucky Postsecondary Education Improvement Act of 1997 and through the implementation of its 2016-2021 Strategic Agenda:  Stronger by Degrees.  Dr. Aaron Thompson became the fourth president of the Kentucky Council on Postsecondary Education on November 1, 2018. His career is a testament to the transformative power of higher education. Under his leadership, CPE will reimagine and disrupt Kentucky’s public higher education system to better serve our students, workforce and economy.

The Video Specialist Intern will work directly with the Director of Communications to assist in carrying out the many responsibilities of CPE’s Communications unit. Those responsibilities include, but are not limited to, the following:

Specific Duties and Responsibilities: 

  • Work independently, as well as part of the Communications unit, to establish project deliverables.
  • Develop a series of stories that promote the value of higher education.
  • Attend meetings at the Council offices, or by conference call, to offer expertise in development and production of project requests.
  • Scout shoot locations; assess possible obstacles in filming; and provide solutions or alternatives.
  • Communicate clearly the plan for projects through scripts and storyboards.
  • Observe brand standards and ensure consistency and relevancy to production.
  • Assist Communications staff in setting up an on-site video studio using existing equipment; make recommendations for future purchases.
  • Manage video library on both YouTube and on the Council’s file server.
  • Evaluate analytics and make recommendations.

Required Education and Experience:

  • Bachelor’s degree or in the senior year of a Bachelor’s program of study in the communication field of convergent media, strategic communications, film, or other related field.
  • Experience using Adobe Creative Suite, Adobe Premiere and Camtasia.
  • Excellent storytelling, written and verbal communication skills.
  • Experience creating graphics for video usage.
  • Ability to work independently or as part of a team.
  • Project management and scheduling skills; ability to see a project through to completion.
  • Ability to demonstrate proficiency in high-quality production and attention to detail.
  • Ability to integrate existing branding into projects, whether visually, aurally or through messaging.
  • Ability to drive/travel to shoot sites, with possible overnight stays; must have access to reliable transportation; must have a valid driver’s license.
  • Ability to lift and load video equipment weighing 25 lbs. or less.

Preferred Education and Experience:

  • Graduate degree or graduate coursework in convergent media, strategic communications, film or other related field.
  • Working knowledge of Kentucky higher education.

Other Information:

This is a paid internship. Individuals are encouraged to submit materials for full consideration. The start date is negotiable. The position is based in Frankfort and may require some occasional limited travel.

Contact Information:

Interested applicants should send a letter of application specifically addressing the responsibilities and qualifications of the position, a resume, and the names, titles, and contact information (phone and email) for a least three references to:

Sue Patrick, Executive Director of Communications and Marketing
Kentucky Council on Postsecondary Education
1024 Capital Center Drive Suite 320
Frankfort, KY 40601

The Council on Postsecondary Education is an equal opportunity employer.

Job Posting: Public Relations Account Executive

Cornett is in search of an energetic and detail-oriented public relations pro to join our brand performance team! The PUBLIC RELATIONS ACCOUNT EXECUTIVE is responsible for assisting and supporting the Director of Digital and Social Strategy with the planning, organizing and managing public relations efforts and programs that are aligned with our client’s brand strategy and objectives. These functions will include but are not limited to media relations, social media outreach, and special event coordination.

What Tasks & Responsibilities will this entail?
• Be proactive, reliable, responsible and accurate with an attention to detail
• Self-motivated with a positive and professional approach to management
• Must be a confident communicator and presenter
• Must possess excellent verbal and written communication skills
• Must possess excellent organizational and planning skills
• Have a full understanding of media needs and media relationships
• Possess the ability to keep information confidential
• Tactical understanding of all primary social media platforms
• Ability to work in high-stress environments, often for long hours
• A wide degree of creativity and latitude

What Experience, Knowledge and Skills are Needed?
• Excellent oral, written and interpersonal communications skills focused on cultivating and building
relationships with reporters, influencers and stakeholders
• 2-4 years experience in public and media relations, community relations, influencer relations or
related field
• Experience engaging media and social influencers in outreach and campaigns
• Working knowledge of popular media database platforms, public relations analytics and
measurement, social media analytics and measurement
• Experience with business-grade social media management solutions

What do you get?
• A competitive salary based on experience
• Health insurance (both PPO and High Deductible/HSA options)
• Dental and vision insurance
• Optional supplemental insurance coverages
• 15 days of PTO per year to start
• Free parking
• The chance to be a part of an excited, creative and innovative team

Who’s in Charge Here?
• Position reports to the Director of Digital and Social Strategy

How do you apply?
Please submit a resume with an introductory email or cover letter to Emmy Hartley at emmy@teamcornett.com. Please use PR Account Executive Position in the subject line.

Job Posting: Communications Coordinator

Communications Coordinator

American Association of Equine Practitioners

 

The American Association of Equine Practitioners, the world’s largest professional association for equine veterinarians, is now hiring for the position of communications coordinator. The primary purpose of this position is to work with the director of marketing and public relations to develop communication and marketing strategies which promote the association’s mission and strategic initiatives within the veterinary and equine industries.

Primary job duties include the following:

  • Assists in the development of communication materials on key issues affecting the membership, the association and the profession.
  • Develops content for the AAEP’s web site and various social media platforms, and analyzes the success of these efforts to determine strategic direction.
  • Writes and edits the AAEP’s e-newsletter as well as additional e-communications as needed.
  • Writes and distributes news releases.
  • Creates marketing content for the AAEP Foundation.
  • Serves as a liaison for media requests and initiates contact with the media for AAEP news items. Maintains AAEP media database.
  • Ensures implementation standards are met for the AAEP brand marketing program.
  • Assists with coordination of the On Call Program.
  • Coordinates special projects related to AAEP events such as the Annual Convention.

Required skills include:

  • Strong writing skills for various platforms, including web, social and print
  • Social media marketing experience
  • Proofreading and editing
  • Ability to meet deadlines and work independently
  • Customer service attitude
  • Interpersonal communication skills
  • Prefer at least five years of experience in communications or marketing
  • Familiarity with the horse or veterinary industry is helpful

The AAEP is headquartered at the Kentucky Horse Park in Lexington. To apply, please contact Sue Stivers, executive assistant, at sstivers@aaep.org or 859.233.0147.

Job Posting: Social Media and Communications Manager

Social Media and Communications Manager

Frontier Nursing University – Lexington, KY

 

I. Statement of Purpose

The goal of the Multimedia Communications Specialist is to create and share compelling and dynamic content that will build and sustain awareness of Frontier Nursing University’s mission and educational programs using key social media and multimedia platforms. The Multimedia Communications Specialist will work collaboratively with colleagues from across the organization to promote the goals, messages, image and awareness of the university while promoting social media best practices within the
organization. This position is charged with the development, implementation and monitoring of social media and multimedia campaigns across a number of platforms and will create, gather, manage and distribute content for electronic publications, social media and blogs.

II. Major Responsibilities/Functions

  • Responsible for creating, managing and distributing powerful and relevant social media content through Facebook, Twitter, YouTube, LinkedIn, Instagram, the FNU blog and various other platforms while supporting FNU’s strategic communication needs. This content includes but is not limited to industry content, news and feature stories in video, print and web formats.
  • Create graphics and videos and assist with development of various other media materials to contribute to marketing library for use across internal and external platforms.
  • Lead the development, execution and measurement plan with metrics of fan engagement strategies for social media marketing and advertising campaigns, including third party vendor campaigns.
  • Engage industry contacts, national media outlets and their journalists to cultivate leads and expand online community. Monitor, listen and respond to users on all platforms.
  • Oversee design and ensure brand consistency on all online social platforms.

III. Qualifications

  • Bachelor’s Degree minimum
  • 3-5 years work experience in higher education or related field
  • Excellent written and verbal communication skills
  • Proficient knowledge of leveraging social media technologies such as Facebook, Twitter, YouTube, blogs, and working knowledge of web analytics software. Proficiency in using personal computer and various office software packages including word processing, spreadsheet, presentation, calendaring, and email management.

IV. Reporting Relations

This position reports directly to the Director of Marketing and Communications.

Send cover letter and resume to brittney.kinison@frontier.edu.