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Communication Strategist

 

Position Description:

The Communication Strategist builds the roadmap for our clients’ success and directs and manages delivery of communication services as planned. They are creative thinkers with a deep understanding of human behavior and the roles that communication plays in opinions, relationships, and sales.

 

Hours: 40 hours per week, hours are flexible with general availability during normal business hours (M-F 8:00 am – 6:00 pm)

Level of responsibility: Mid level

Level of professionalism: The Strategist is expected to be available as planned, punctual; dress appropriately for the setting and project, use discretion in publicly discussing the work and operations of the firm, especially maintaining client confidentiality as required.

Supervisory responsibilities: There is extensive project supervision but no staff supervision. May include intern supervision. Leadership is always valued.

Qualifications:

College degree in communication, business or related field and five years of work experience is required. Deep experience in digital tactics preferred. Must have excellent writing and speaking skills. Must be proficient in Microsoft Office, PowerPoint, and knowledgeable regarding most social media platforms and analytics. A service specialty (industry or tactics) is valued. Agency experience, basic graphic design capabilities and other skills are a plus but not required.

Examples of Duties:

Strategy Development and Planning: Assess business needs and develop strategic communication plans to accomplish specific goals and objectives.

Account Management: Provide the day-to-day service for assigned clients for projects and retainer relationships. This includes communicating with client, documentation, planning timelines and budgets, coordination of team members’ support, tracking progress and outcomes. Also includes offering ideas for additional services to expand the client work. Requires excellent strategic and analytical thinking, clear writing, editing and creativity.

Specialization: All team members must have excellent written and spoken communication. In addition, strategists may be responsible for developing and sharing their deep knowledge within a specific areas. For instance, a tactical specialist such as digital media management, social media, advertising, or media relations and an industry specialist may have experience in healthcare, energy, or B2B.

Misc. Client Projects: Preparing summaries of meetings; facilitating the production of materials on schedule and budget; proofreading and copy writing; and social media planning and management, such as online research and execution of posts and videos. Website content management. In addition, the Communication Strategist may plan, coordinate or assist with opinion research projects.

WS Marketing & Business Development: Research and entry of data on prospects into data bases; personal outreach to target audiences to obtain leads on potential projects, assisting in developing firm marketing materials, developing responses to requests for proposals (RFP), social media posts, providing support for prospect email blasts, and other correspondence; representing WS at meetings and in a trade show booth. Conducting seminars, or webinars such as on social media and interpersonal communication.

Administrative: filing and organization of records, keeping accurate time sheets and shared files, preparing meeting notes and documenting client progress, issues, and opportunities. Routine office duties. Keeping a clean and neat office space.

Technology: Depending on the individual’s level of expertise, the Communication Strategist could be asked to assist with technology issues, such as installing new programs, backing up systems, instituting new technology, and troubleshooting.

Resumes can be emailed to Nancy Wiser, nancy@wiserstrategies.com.

Job Alert Frontier Nursing University

Social Media and Communications Manager

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I. Statement of Purpose
The goal of the Multimedia Communications Specialist is to create and share compelling and dynamic content that will build and sustain awareness of Frontier Nursing University’s mission and educational programs using key social media and multimedia platforms. The Multimedia Communications Specialist will work collaboratively with colleagues from across the organization to promote the goals, messages, image and awareness of the university while promoting social media best practices within the organization. This position is charged with the development, implementation and monitoring of social media and multimedia campaigns across a number of platforms and will create, gather, manage and distribute content for electronic publications, social media and blogs.

II. Major Responsibilities/Functions

  • Responsible for creating, managing and distributing powerful and relevant social media content through Facebook, Twitter, YouTube, LinkedIn, Instagram, the FNU blog and various other platforms while supporting FNU’s strategic communication needs. This content includes but is not limited to industry content, news and feature stories in video, print and web formats.
  • Create graphics and videos and assist with development of various other media materials to contribute to marketing library for use across internal and external platforms.
  • Lead the development, execution and measurement plan with metrics of fan engagement strategies for social media marketing and advertising campaigns, including third party vendor campaigns.
  • Engage industry contacts, national media outlets and their journalists to cultivate leads and expand online community. Monitor, listen and respond to users on all platforms.
  • Oversee design and ensure brand consistency on all online social platforms.
  • Monitor trends in social media tools, applications, design and strategy and analyze competitors, industry and target audiences to identify threats and opportunities.
  • Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns.
  • Serve as member or co-chair of standing FNU committees and work groups as assigned/needed.
  • Creates and coordinates unit-wide social communications calendar, with a focus on content for social channels and internal communications.
  • Work with various units across the university to develop multimedia communications plans for special events and projects.
  • Serves as university representative for in-person recruiting or brand awareness events as needed.

III. Qualifications

  • Bachelor’s Degree minimum
  • 3-5 years work experience in higher education or related field
  • Excellent written and verbal communication skills
  • Proficient knowledge of leveraging social media technologies such as Facebook, Twitter, YouTube, blogs, and working knowledge of web analytics software. Proficiency in using personal computer and various office software packages including word processing, spreadsheet, presentation, calendaring, and email management.

IV. Reporting Relations
This position reports directly to the Director of Marketing and Communications.

 

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