The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession’s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners.

To help members navigate ethics principles and applications, the Society created, and continues to maintain, the PRSA Code of Ethics. Under the Code, widely regarded as the industry standard, members pledge to core values, principles and practice guidelines that define their professionalism and advance their success. PRSA also comments on relevant ethics-related issues through a variety of forums, including op-eds, letters to the editor, blog posts, among others.

Have an Ethical Dilemma? PRSA members seeking counsel on ethical matters are invited to confer with PRSA’s Board of Ethics and Professional Standards.